The Continuum: Over 26% of Units Sold on Launch Day at S$2,732 psf!

The Continuum is a remarkable freehold development located on Thiam Siew Avenue off Tanjong Katong Road. With its exceptional design, prime location, and attractive features, The Continuum has captured the attention of discerning buyers seeking a luxurious and convenient lifestyle. In this article, we will explore the key highlights of this highly sought-after development and delve into the reasons behind its resounding success.

Unprecedented Sales Performance

The Continuum made an indelible mark on the property market with an outstanding sales performance on its launch weekend. More than 26% of the 816 units were sold at an average price of S$2,732 per square foot (psf), a testament to the strong demand and allure of this exquisite development. The developer, Hoi Hup Realty, reported a remarkable uptake across all unit types, highlighting the broad appeal and attractiveness of The Continuum.

A Luxurious Haven

Situated on two separate plots of land spanning 263,715 square feet, The Continuum boasts six 17- to 18-story tower blocks, offering a total of 816 residential units. The development provides a diverse range of unit types, with over 60% of the available units comprising spacious two- and three-bedroom layouts. Each unit is thoughtfully designed to maximize space, functionality, and aesthetics, providing residents with a truly luxurious living experience.

Unparalleled Connectivity and Convenience

The Continuum’s strategic location in District 15 ensures residents enjoy unrivaled connectivity and convenience. The development is nestled on Thiam Siew Avenue, which is conveniently connected by a private pedestrian bridge. This seamless connectivity enables residents to easily access a host of amenities, including shopping malls, renowned schools, dining establishments, and recreational facilities, all within close proximity.

The Continuum Launch Day

More than a quarter of the 816 units at Singapore’s The Continuum were sold on the launch weekend at an average price of SGD2,732 ($2,034) per sq ft, according to Hoi Hup Realty. The freehold development on Thiam Siew Avenue off Tanjong Katong Road saw 216 residential units sold, with “healthy demand” across all unit types.

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Unrivaled Investment Potential

The Continuum presents an exceptional investment opportunity for astute buyers. Joint developers Hoi Hup and Sunway acquired the land in November 2021 for S$815 million, underscoring their confidence in the project. With a plot ratio of 2.8 and a freehold tenure, The Continuum promises long-term value appreciation, making it an attractive choice for savvy investors seeking capital gains and stable returns.

Strong Demand from Local Buyers

The Continuum’s successful launch can be attributed, in part, to the robust demand from local buyers. Industry experts, such as Mark Yip, the chief executive of Huttons Asia, commended the project’s resilience in the face of cooling measures and a challenging economic outlook. The freehold nature of The Continuum, combined with its prime location and larger unit sizes, attracted predominantly local buyers and first-time homeowners who value the potential for long-term capital appreciation.

Unparalleled Resale Value

The Continuum’s larger-sized developments have consistently demonstrated stronger resale value. Marcus Chu, the chief executive officer of ERA Realty Network, highlighted the desirability of spacious units in the market, noting that they tend to command higher resale prices due to increased demand. The Continuum’s well-designed and generously proportioned two- and three-bedroom units offer residents not only a comfortable living environment but also the potential for higher resale values in the future.


In summary, The Continuum stands as a testament to refined living and exceptional quality in District 15. Its remarkable sales performance on launch day, coupled with its prime location, luxurious residences, and attractive investment potential, have positioned it as a sought-after development. With its commitment to providing a premium living experience and its adherence to the highest standards of quality, The Continuum is poised to become an enduring landmark in Singapore’s real estate landscape.

Investing in The Continuum means embracing a lifestyle of luxury, convenience, and exclusivity. It is a testament to the astute buyer who values refined living, premium amenities, and long-term value appreciation. With its strong market presence and dedication to creating exceptional residences, The Continuum sets the standard for upscale living in District 15 and continues to captivate buyers seeking the epitome of sophistication and elegance.

Disclaimer: This article is intended for informational purposes only and does not constitute financial or investment advice. Potential buyers are encouraged to conduct their own research and due diligence before making any investment decisions.